Name der Organisation
Schmitz Digital GmbH
Beschreibung der Organisation und Ihrer Zielgruppe
Briefing for a Web Design Competition
Project: Redesign of the website andreas-schmitz.de
Project: Redesign of the website andreas-schmitz.de
About the Project
Andreas Schmitz helps small and medium-sized businesses escape price wars and become the first choice for customers. The focus is on clear positioning, attracting better clients, and achieving sustainable growth. The website should immediately convey this expertise and value.
Andreas Schmitz helps small and medium-sized businesses escape price wars and become the first choice for customers. The focus is on clear positioning, attracting better clients, and achieving sustainable growth. The website should immediately convey this expertise and value.
Design Requirements
✅ Modern & high-quality: Contemporary, professional design without unnecessary gimmicks.
✅ Serious & confident: Clean lines, strong typography, and a compelling visual identity.
✅ Clear & structured: Content must be easy to understand without distractions.
✅ Dynamic & powerful: No generic layouts – the site should be visually engaging.
✅ Colors & style: No overloaded color schemes. Instead, a serious and premium color palette with a clear accent color for CTAs.
✅ Modern & high-quality: Contemporary, professional design without unnecessary gimmicks.
✅ Serious & confident: Clean lines, strong typography, and a compelling visual identity.
✅ Clear & structured: Content must be easy to understand without distractions.
✅ Dynamic & powerful: No generic layouts – the site should be visually engaging.
✅ Colors & style: No overloaded color schemes. Instead, a serious and premium color palette with a clear accent color for CTAs.
Key Elements
🔹 Hero Section: A strong, clear message with immediate value for visitors.
🔹 Problems & solutions clearly structured: Users should instantly relate to the content.
🔹 Simple navigation: Visitors should quickly understand the value and next steps.
🔹 Trust elements: References, real success stories, and strong USPs.
🔹 Hero Section: A strong, clear message with immediate value for visitors.
🔹 Problems & solutions clearly structured: Users should instantly relate to the content.
🔹 Simple navigation: Visitors should quickly understand the value and next steps.
🔹 Trust elements: References, real success stories, and strong USPs.
What is NOT Wanted
❌ Playful or overloaded designs with excessive effects
❌ Unprofessional stock photos or generic imagery
❌ Cheesy or overly sales-driven elements
❌ Playful or overloaded designs with excessive effects
❌ Unprofessional stock photos or generic imagery
❌ Cheesy or overly sales-driven elements
Technical Requirements
Mobile First: Perfect display on all devices
Fast loading times & a streamlined structure
Conversion-focused design (clear CTAs)
Important Notes
📌 All text content must be taken 1:1 from the current website. No changes in wording.
📌 The initial design should focus exclusively on the homepage.
Mobile First: Perfect display on all devices
Fast loading times & a streamlined structure
Conversion-focused design (clear CTAs)
Important Notes
📌 All text content must be taken 1:1 from the current website. No changes in wording.
📌 The initial design should focus exclusively on the homepage.
🎯 Goal: A design that radiates competence, clarity, and trust – guiding visitors effortlessly toward the right actions.
